Juicy watermelon over an icy menthol finish — the vape world's #1 flavor, now in a pouch. Lush Ice is the fruit-and-ice anchor of a modern lineup, and we manufacture it for white label and private label brands at our pharma-grade facility, ready for your branding in the US market.
Lush Ice — juicy watermelon over a cold menthol base — is one of the most-sold flavors in the entire vape category. That means there's already a huge pool of adult consumers who know the name and want the taste. Bringing it to a tobacco-free pouch lets a brand capture that demand in a format that's discreet, spit-free, and increasingly favored as flavored-vape rules tighten across US markets. For a lineup, it's the fruit-ice anchor that broadens you beyond mint.
Our Lush Ice leads with ripe, candied watermelon on the front and a clean menthol chill on the finish — sweet but balanced, never syrupy. The cooling is what makes it read as genuinely refreshing rather than just sweet, and it's exactly the profile that built the flavor's following. It stays consistent across the full 3mg to 20mg range, so the watermelon-ice character holds at every strength.
Every Lush Ice pouch is 100% tobacco-free, built on a plant-based fiber base with USP pharmaceutical-grade nicotine, and produced under pharmaceutical-grade quality standards. No tobacco, no staining, no spitting — the clean, discreet format modern customers expect.
| Flavor profile | Juicy watermelon, icy menthol finish |
| Flavor family | Fruit · Ice |
| Nicotine strengths | 3, 6, 9, 15, 20 mg (custom available) |
| Pouches per can | 15 or 20 |
| Pouch format | Slim or regular |
| Nicotine type | USP pharmaceutical-grade, tobacco-free |
| Base | Plant-based fiber |
| MOQ | 50,000 cans total · 5,000 per SKU |
| Lead time | White label 4–6 weeks · Private label 8–12 weeks |
| Markets | USA (primary) · UAE · UK · Europe · South Africa |
Use our proven Lush Ice formulation with your branding on the can. No R&D wait, lowest cost, fastest to market — typically 4–6 weeks. The quickest route to a proven fruit-ice SKU.
We tune a custom watermelon-ice profile exclusive to your brand — fruit sweetness and menthol intensity dialed to your spec. Your formula is locked and never sold to another client.
Both options use the same pharma-grade facility and in-house lab testing. See the full breakdown on our white label nicotine pouch manufacturing guide, or compare white label vs private label in detail.
Lush Ice balances a mint-heavy lineup as the fruit-and-ice anchor alongside Cool Mint and Wintergreen. Explore the rest of our 20+ validated flavors:
Tell us your strength, can count, and volume — we'll send pricing, lead time, and a sample.